UZIN UTZ Group cancels participation in BAU 2021
The UZIN UTZ Group, a globally active full-range supplier of flooring systems, admits the challenges posed by the corona pandemic at an early stage and is cancelling its participation in BAU 2021 in Munich. The early decision creates capacities for concepts and communication measures with which the group of companies would like to address its global customers alternatively.
For decades, UZIN UTZ has exhibited at the BAU in Munich, the world's leading trade fair for architecture, materials and systems. With around 400 m² of exhibition space, the company's presence at BAU has traditionally been a magnet for visitors.
"In view of the uncertain situation surrounding Covid-19 and the continuing restrictions on public and economic life, we have decided to cancel with a heavy heart," says Philipp Utz, Marketing Director of UZIN UTZ. "We did not make this decision easy for ourselves. Since we intend to address the international public in particular with our trade fair presence - in addition to our national customers - we do not consider participation in a trade fair to be a viable option," Philipp Utz continues.
The world is in an unprecedentedly exceptional situation due to the corona pandemic. Whether this situation will allow an impressive trade fair appearance again in January 2021 cannot be answered with sufficient certainty today. For this reason, UZIN UTZ has decided against a trade fair appearance at BAU 2021. The early decision creates capacities for projects and communication measures with which the company would like to address its customers. "We are firmly convinced that nothing can replace direct contact from person to person. A trade fair with distance regulations and strict hygiene rules is not the same thing. Especially in times of crisis, flexibility and pragmatic action are required," concludes Philipp Utz.
Tanja PeterHead of Communication
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