codex Scan to Play

Instructions rethought with codex "Scan To Play”

Too little time, the printed instruction´s not available at the construction site, a description in the wrong language. Classic installation instructions are no longer up to date in their usage. As a result, application errors occur time and again, especially with new products. With "Scan To Play", codex has now solved this challenge in a short and visual way.

Written installation guides describe different handlings as easy as possible, but as detailed as necessary. Due to time reasons, the multipage descriptions are often not read completely. In addition, the instructions are rarely available on construction sites or can only be viewed on the small cell phone display after a long download. This results in application errors which, under certain circumstances, can quickly become cases of damage.

The creative heads of codex came up with a new medium for the installation guides: film. No other medium can transport information as fast, sustainable und unambigious as videos.

The new Scan to Play videos show the application of codex products step by step in just one minute and in the simplest way possible: only unambiguous film sequences without spoken text or written words. This makes the films work quickly, silently and internationally. Which written instruction can do that?

“Moving images not only convey messages faster, they are also remembered longer. In addition, multiple contents can be conveyed visually at the same time and more complex information can be presented in a more multi-layered way," says Fabian Wirth, Head of Strategic Marketing at codex. "In the meantime, this is a must for products that require explanation."